Nowadays, having a business website is just as important as having a store, an office, or a phone number. With the widespread of the virus, businesses are now tasked to engage with their customers online.
Like a physical store that holds all information and customer touchpoints, where do most businesses plan to acquire customers in the digital era?
REASON # 1-You have 100% visibility (presence) 24/7
Customers can always find you if you have a websiteâ. Your website continues to attract and retain new clients even after business hours.
It provides convenience to them by allowing them to obtain the information they require from the comfort of their own home, without being compelled to buy.
Majority of your competitors have their own website, and you can lose customers to your competition if you stay offline. Here are some points youâre missing, if you plan to stay offline.
REASON # 2- Builds Credibility
Today, any credible company is expected to have a digital presence. Customers are likely to be suspicious of a company that does not have a phone number or a physical location, and the same can be said for a company that does not have a website or an email address.
Having a high-quality, easy-to-use website gives clients confidence in utilizing your services since they will anticipate the same excellent experience across the board.
REASON # 3- Learn faster with analytics
Before digital space, we all had our physical stores. The most effective way of learning consumer behavior is by feedback. Because of analytics, we are able to find out purchasing behavior and preferences.
Analytic tools help you figure out who your average consumer is, how they found you, and what they enjoy, so you can tailor your business to increase sales on your website.
REASON # 4- Reach wider markets
Anyone is be able to identify you and become a potential customer when you allow a website to be available to anybody on the globe. Advertising campaigns also help a lot in increasing reach.
Tools like Google AdWords and Facebook advertising allow you to reach clients with far greater precision and dependability than conventional offline advertising tactics.
SEO and internet advertising are wonderful ways to raise awareness, and if done effectively, may increase traffic to your website.
REASON # 5- Customer Service
Customer service is made easier with the use of websites. You may cut customer support expenses and save time and money by offering answers to frequently asked questions in a FAQs section, as well as providing much more information.
This also implies that clients receive a response very immediately, saving time and promoting great customer relations. Apart from this, setting up bot marketing campaigns provides centralization of queries and improves the responsiveness of your business thus increasing customer satisfaction.
To summarize, if youâre a business owner or an entrepreneur then getting a website should be on your checklist. With AbdielApps, itâs easier than ever to have one built for you. For more information, you may contact us here.