Photo by Maxim Ilyahov on Unsplash

Ever heard about a Progressive Web App? They are commonly known as PWAs. The progressive web app is an exciting technology that can help businesses in digitizing and increasing their online presence! Aside from that, progressive web app development costs are much lower than creating web and mobile applications! 

Let’s get started! 

Traditional Business Approach 

You may be thinking, “Why invest in a PWA when I can increase my online presence through social media platforms like Facebook? ” 

The only problem with these social media sites is that they’re saturated. It means that you can find plenty of competitors who provide the same items or services that your business offers. 

So how do you (as a business owner) create an edge?

Apart from online platforms (Facebook, Twitter, Instagram), a greater audience can be served by your company through developing a website and allowing clients to find you through search engines (Google, Explorer, etc.). By searching for your shop online, your target market is essentially the ones that come to you. With this, your business is able to focus more on satisfying your targeted market! 

But there is a problemā€¦

Today, everyone makes use of cellphones over laptops. And websites take a longer time to load on phones. According to Oberlo, approximately 49% of web traffic in the U.S. is generated through mobile devices. Because of this, companies now try to upgrade and develop mobile applications to cater to customer needs. 

But thereā€™s another problemā€¦

Not all mobile applications are downloaded by users. Because they find downloading, installing, and other ā€œextraā€ steps tedious work rather than opening a website link on their phone browsers. According to Loyalitics, approximately 21% of customers leave newly downloaded apps after only one use. It implies that after one session, one in five users never relaunch an app.

Not to mention, creating a website and developing a mobile application requires a lot of money.

By how much you may ask? Letā€™s see.

These figures are estimates for developing a website and a mobile application. Price varies depending on the complexity of the system being developed.

Costs Website Mobile Application
Development Costs $3,000- $10,000 $20,000-$80,000
Source:Ā  https://softwarebrothers.co/blog/progressive-web-apps-pros-cons-cost-and-popular-technologies-used-for-development/Ā 

Now with all these circumstances, you ask yourself how are you be able to serve your customers with the best option and with minimal costs. 


Progressive Web App is a SOLUTION

You may have a lot of questions right now like: 

  1. What is PWA? 
  2. What does it do? 
  3. Why should I make use of PWA? 

Donā€™t worry, weā€™ll get into those details. In the most basic terms, PWA or Progressive Web Application is a WEBSITE that is able to function like a WEB and MOBILE APPLICATION (Native App). 

PWAs are actually an emerging solution! Some websites found on the web are already PWAs. By making use of PWA your customers or the end-users are able to:

  1. Skip the installation Process
  2. Save Space on their Mobile device
  3. Use it offline
  4. Easy Update

Benefits of Progressive Web App

  1. Skip the Installation Process

Because PWAs are websites, users need not go to the Apps stores to download the application. All they need to do have the link and save it on their home screen.

Here’s a sample of how websites look on an iPhone.

Website link opened on mobile device
Sample Website on Phone Browser

Once you’ve saved the website as a home screen, the interface and responsiveness of the website immediately shifts to an application feel.

Sample progressive web app on mobile
Sample PWA interface

2. Saves space 

With this, your end-users are able to save space! ā€œSaving your phone space for something more memorable and meaningfulā€  

PWAs are limited to internal storage that is enabled by the browser they are running on. This means 6 percent of the available space for Chrome, 10 percent of the free space for Firefox, and 50 MB of Safari. This fairly small space can have a substantial impact on the daily use of your mobile phone and computer.

3. PWAs can be used offline 

The offline mode functionality of the Progressive Web App is a compliment to its impressive features. In the offline mode, when the connection unexpectedly breaks, we can continue browsing. Any page that has been viewed previously can be accessed by customers. Technically, when there is no internet connection, the client may also check out and the order will be processed when the link is back.

4. Easy update

PWA pushes updates by the developer themselves. You donā€™t need to update the web app by yourself, you will experience the new update automatically. 


Invest in Progressive Web App

Now that weā€™ve covered how beneficial PWAs are for your customers, letā€™s talk about how it is beneficial for you and for your business!

  1. PWAs costs lower than Mobile Applications 

As mentioned earlier in the blog, progressive web apps include the app’s features as well as the website’s functionality. So, if your company is just planning to build PWA, it is not a bad idea as you need to invest separately in creating a platform or a native app. This can allow your company to invest in other things, that could improve your service better!

Costs (in dollars $)WebsiteMobile ApplicationPWAs
Development Costs 3,000- 10,00020,000-80,0006,000-20,000
Source:  https://softwarebrothers.co/blog/progressive-web-apps-pros-cons-cost-and-popular-technologies-used-for-development/ 
  1. It increases your visibility on search engines 

We’ve mentioned that PWAs our Websites. And with that, you’re company need NOT invest in marketing strategies similar to mobile applications. All you need to do is improve your search engine optimization strategies. You can check out our previous blog about increasing your online visibility through SEO!

3. Ease of Development and Maintenance

If your company decides to develop both a web and mobile app, you are required to maintain both for better service. To ensure that the apps work smoothly, your company will now be needing to hire two (2) different teams- one for the web and one for the mobile app.

Unlike with PWAs, you’ ‘ll only have to hire one team, that is able to create and maintain the system.


START INVESTING IN PROGRESSIVE WEB APPS TODAY!

As business owners, you cannot ignore the technological advancements offered by PWAs. Getting started with Progressive Web Apps should not be delayed.

With its minimal investments, your business can begin to transform the experience and satisfaction you give to your audience. Start increasing your conversion rates today, turn those visitors into sales in an instant!

AbdielApps offers a wide range of web solutions that are tailor-fit to your company’s needs! PWA development is one of AbdielApps’ strong suit! So, look no further, because we offer only the best PWA development for your company!

Start converting your audience today. Send us a message at AbdielApps Website or through the AbdielApps Facebook Account

Infographic about PWAs
What are Progressive Web Apps?