More than the economic and health impacts of the pandemic, it has emphasized the necessity for enterprises and corporations in the Philippines to transition from the old way of doing things (i.e., physical shops, offline marketing) to a new way of doing things—- digitalization.

Today, we’ll discuss an introduction to digitalization and why businesses in the Philippines should consider changing from the old method of doing business to the new way of doing business through technology advancement.

Simply defined, digitalization is the process of transforming data into a digital format. In light of this, the most significant shift that digitization has brought to organizations is the customer approach.

• [BEFORE]From a traditional approach which is a business-centric model (How we can make more money?)
• [NOW] To a customer-centric model (How can we retain our customers?)

Today’s business tactics and practices change dramatically from those of the past. The key differences between traditional and modern business strategies are described below.

Effect of Digitalization to Payment Method Systems 

Despite the fact that cash is the cornerstone of global commerce and transactions, no one can dispute that cashless payments have become increasingly popular, especially in the face of social distance and stay-at-home mandates.

What are Payment Methods?

Cash is one of the most common forms of payment. While cash has the advantage of being quick, it is not the most secure means of payment since if it is lost or destroyed, it is effectively gone. There is no way to make up for such losses.

Effect of Digitalization

Cashless transaction options have been developed as technology has evolved and company owners’ mindsets have altered, increasing consumer pleasure and convenience.

These payment options’ appeal stems in part from their simplicity and security. With the recent introduction of many digital payment methods, Filipino business owners are gradually adjusting to the shift.

Effect of Digitalization to Sales and Marketing

Marketing is the process through which companies encourage potential customers to buy their products or services. The goal is for businesses to communicate messages that are beneficial to both their customers and themselves in order to build strong customer relationships.

The Old Way…

To reach their target audience, traditional marketing tools such as broadcast (radio, television, etc.) and fine print (flyers, brochures, billboards, etc.) are used by old firms. Casting a wide net and hope that some consumers fall into it is an old and costly marketing strategy.

The New Way…

Marketers have been trained to mix traditional marketing methods with digital technology in order to interact with customers on a deeper and more personal level as part of the new marketing strategy.
We mean that when we say “communicate with your audience on a deeper level,” we mean…

How do you interact with Consumers online?

You interact with your consumers with a specific objective in mind, whether it’s to raise product awareness, increase sales, foster loyalty, or get input to enhance your product. You don’t just talk with your target audience for the sake of it, even though communicating with them is a constant discussion.

You attempt to maintain an optimal level of engagement by focusing on building relationships, sharing your expertise, how you manage their pain, and how you may help them perform better on the road.

Customer Satisfaction in Digitalization

Customer satisfaction should be your top priority as a business owner. This is because you want your consumers to have a positive experience with you and return to do business with you in the future. Changing times necessitate a shift in strategy.

There are a lot of strategies to engage and communicate with your target audience in a new way. But one of the most effective ways is to communicate with them through their preferred channels —which is online.

You can reach your audience online through

• Websites
• Applications
• Search engine optimization

If you’re interested in learning more about how these strategies aid through digitization for your business, you can contact us at www.abdielapps.com